From The Pod To The Bean - The Luigi Lavazza Way
The Luigi Lavazza S.p.A founded by the great man Luigi Lavazza himself in Turin, Italy in 1895 is one of the pioneer names in the coffee manufacturing business. Started initially from a grocery store in Via San Tommaso, it is being handled by the third and fourth generation of the Lavazza family. The Lavazza coffee is imported from many countries around the world such as Brazil and Colombia in South America, Guatemala, Costa Rica, and Honduras in Central America, Uganda in Africa, and Indonesia and Vietnam in Asia. It has been branded as Italy's favourite coffee based on reports that at least 16 million of Italy's total 20 million coffee drinkers consume Lavazza. It is the maker of the world's finest espressos. They use only Arabica beans of the finest quality having the fresh food smell. The best Arabica beans grow at a height of 3000 feet or 915 m. the coffee produced by them has often been labelled as gourmet or premium coffee. Only the Arabica beans can be made into premium coffees. Premium Arabica coffee beans cost many times more than the ordinary Arabica beans whereas the Robusta beans are often sold by the ton.
The first thing one should know about coffee pods is that they might contain the very same coffee that they have been buying for several years. Some coffee pod packagers use wholesale Robusta roasted coffee beans and some use canned ground coffee. These beans are then processed into pods and packed into loose bags. But unfortunately, lots of these pods get spoilt because they come in contact with air after they are loosely packed. As a result of such carelessness, many pods lose their freshness after a few hours of coming into contact with air. They are often sprayed with artificial flavouring so that they maintain their smell. The buyer should beware of these details. Premium coffee pods require three things- airtight bags, quality Arabica beans and the proper methods of procedure. In a world where time is of essence and one doesn't even have the time to make a cup of coffee, pods come to the rescue. Pre-packed coffee in filter is introduced in the coffee machine and by the time the shower ends, a steaming hot mug of coffee is ready. Most of the coffee pods are shaped according to the coffee machines and so there is no danger of the pods not fitting in them. It is generally considered by many people that espresso is the most difficult to make because lots of elements contribute to the taste- water pressure, temperature, roasting and freshness. But with pods one doesn't need to worry because the coffee has it all whether it be cream, strength or exquisite flavour. It works right every single time. Due to the popularity of coffee pods, many producers have entered the market, Philips Senseo, Mellita One, Black & Decker Home Cafe to name a few. The Luigi Lavazza coffee uses pods of only the highest order and caters to all especially the elite. The prices are a bit high but as the market expands and more producers and consumers are added, the price would lessen. Consequently, there comes a moment when using coffee pods is a lot easier than traditional coffee making, particularly since there doesn't seem to be any difference in taste and quality. |
